Voice memo → transcript
“If we can’t explain the failover plan on a whiteboard in five minutes, we don’t understand it well enough to automate it.”
Background: AWS us-east-1 rehearsal with a physical runbook spread across the dining table.
Two engineers with deep expertise in full-stack development, cloud architecture, and performance-critical systems. We bring a systems-thinking mindset to every project.
Co-Founder, Full-Stack & Cloud Engineer
15+ Years Experience
Full-stack engineer specializing in cloud architectures, distributed systems, and performance-critical applications. Expert in AWS infrastructure, Kubernetes orchestration, CI/CD pipelines, and high-availability deployments. Builds systems with redundant architectures, comprehensive observability, and graceful degradation under load.
Has led infrastructure projects for enterprise clients, designed microservices architectures handling millions of requests per day, and implemented zero-downtime deployment pipelines. Strong focus on cost optimization, security best practices, and scalable system design.
Co-Founder, Front-End Engineer
10+ Years Experience
Front-end engineer specializing in performance-critical interfaces, responsive design, and user experiences optimized for conversion. Expert in React, TypeScript, Next.js, Astro, and modern CSS frameworks. Deep knowledge of Core Web Vitals optimization, accessibility standards (WCAG), and performance budgeting.
Has delivered high-converting marketing sites, complex SaaS dashboards, and e-commerce platforms with sub-second load times. Specializes in removing friction from user flows, optimizing for mobile-first experiences, and building interfaces that balance aesthetics with performance.
These are pulled straight from the recordings we swap after long build days. Imperfect audio, perfect reminders of why we ship the way we do.
Voice memo → transcript
“If we can’t explain the failover plan on a whiteboard in five minutes, we don’t understand it well enough to automate it.”
Background: AWS us-east-1 rehearsal with a physical runbook spread across the dining table.
Field recording
“Every ‘low fidelity wireframe’ is just a conversation starter. Interview the intake team until their language shows up in the hero text.”
Captured while sketching flows in a dotted Moleskine with a teal felt-tip. Stains preserved for posterity.
p95: 612ms → 288ms
Annotation: "hydrate only the booking widget"
Stakeholder sign-off: ✅
Everyone signed the whiteboard after agreeing on the data model. The photo lives next to the Figma link so the story never gets lost in the pixels.
Uptime: 99.992%
Incidents: 0 (self-reported)
Lessons learned: “Automate runbooks, keep calling each other.”
We approach every project holistically—understanding failure modes, designing redundancy, planning monitoring and recovery procedures from day one. Software architecture isn't just about features; it's about building resilient systems that operate reliably in the real world.
Systems fail. Networks partition. Traffic spikes. We design for it. Load testing, chaos engineering, comprehensive observability, and automated recovery aren't optional—they're standard. Your infrastructure should handle production pressure systematically, predictably, and safely.
We don't over-engineer. We identify the exact points of maximum leverage and optimize there. Database indexes that matter. Caching strategies that work. API endpoints that scale. Every optimization is measured, tested, and validated against real-world metrics.
Clean code. Clear documentation. Version control. CI/CD pipelines. Automated testing. Type safety. We build systems that other engineering teams can understand, maintain, extend, and deploy confidently—without emergency calls at 2 AM.
If you need high-performance web systems built with precision, reliability, and long-term maintainability in mind—let's discuss your project.