SaaS Website Development
Your marketing site is your first product demo. Technical buyers judge your engineering by your own site's performance. We build SaaS marketing sites that load in under a second and convert like they should.
Your Site Is Your First Product Demo
Technical buyers open your site and your competitor's site in adjacent tabs. The one that loads first gets more attention. That is not speculation. Session recording data consistently shows that users engage more deeply with the faster-loading tab.
Most SaaS companies build their marketing sites on WordPress or a React SPA. WordPress sites load in 3 to 5 seconds and look like every other startup. React SPAs ship 500KB of JavaScript before the visitor sees a heading. Neither option reflects well on a company that claims to build good software.
SaaS CPCs run $20 to $60 per click. At that price, every landing page visit matters. A 10-point improvement in Google Ads Quality Score from better page speed can reduce CPC by 30% or more. For a SaaS company spending $50K monthly on ads, that is $15K saved without changing a single ad creative.
We build SaaS marketing sites on Astro. Static HTML with zero JavaScript by default. Interactive components (pricing calculators, demo booking, feature toggles) only hydrate when the user needs them. The result is a marketing site that loads faster than your competitors' and looks like it was built by the same team that ships your product.
What We Build for SaaS Companies
Marketing Sites
- Homepage, feature pages, and product tours
- Sub-second load times with 95+ Lighthouse scores
- CMS integration for marketing team independence
- SEO architecture that compounds organic traffic
Pricing Pages
- Interactive plan comparison with feature toggles
- Annual/monthly billing calculators
- Enterprise contact forms with qualification logic
- A/B testable layouts for conversion optimization
Documentation Sites
- Full-text search across docs, API references, and guides
- Version-aware documentation with branch switching
- Code sample syntax highlighting with copy buttons
- MDX-based authoring for developer teams
Changelog & Release Pages
- Automated changelog generation from release data
- RSS feeds for product update subscribers
- Version comparison and migration guides
- Categorized updates (features, fixes, improvements)
Customer Portals
- Account management dashboards
- Usage metrics and billing history displays
- Support ticket integration and knowledge bases
- SSO and role-based access configuration
Integrations & Marketplace Pages
- Integration directory with search and filters
- Partner and marketplace listing pages
- API documentation with interactive endpoints
- OAuth flow documentation and setup guides
Why Not WordPress for SaaS
WordPress was built for blogs in 2003. SaaS marketing in 2025 requires component architecture, developer workflows, and performance that WordPress cannot deliver.
No Component Architecture
SaaS marketing sites need reusable components: pricing tables, feature grids, testimonial carousels, comparison charts. WordPress themes use shortcodes and page builders that produce bloated HTML and break on updates. Modern component frameworks (React, Astro) let you build once and reuse everywhere with consistent behavior and styling.
Cannot Match Product Design
Your marketing site should feel like a natural extension of your product. WordPress themes impose their own design constraints. Custom CSS overrides create fragile stylesheets that break with theme updates. A custom build uses your product's actual design system, type scale, color tokens, and component patterns so the marketing site and the product feel like one experience.
Plugin Dependency Chains
SEO plugin, caching plugin, security plugin, form plugin, analytics plugin, backup plugin. Each one adds JavaScript, CSS, and database queries. Each one can break on update. Each one is a security surface. SaaS companies need a marketing site that deploys cleanly and runs lean, not a Frankenstein stack of third-party PHP.
Slow Build and Deploy Cycles
WordPress deployments are manual and risky. No staging environments by default, no version control for content, no rollback mechanism. Modern SaaS marketing sites deploy through CI/CD pipelines with preview URLs for every pull request, automated testing, and instant rollbacks. Your marketing team can review changes before they go live.
Frequently Asked Questions
Should our SaaS marketing site be separate from our application?
Yes. Your marketing site and your application serve different purposes and have different performance requirements. Marketing sites need to load instantly for SEO and ad performance. Applications need to handle authenticated state, real-time data, and complex interactions. Coupling them means your marketing pages inherit your app's JavaScript bundle, authentication overhead, and deployment constraints. We build marketing sites as standalone Astro projects that deploy independently. Your marketing team can ship landing pages and blog posts without touching the product codebase or waiting for engineering sprints.
What tech stack works best for SaaS marketing sites?
Astro with a headless CMS is the strongest choice for SaaS marketing sites right now. Astro generates static HTML with zero JavaScript by default, which means sub-second page loads without caching tricks. Interactive components (pricing calculators, feature demos, signup forms) hydrate only when needed using Astro's island architecture. For CMS, Sanity or Contentful gives your marketing team a visual editor while keeping the frontend fast. The combination delivers 95+ Lighthouse scores consistently, which matters because technical buyers judge your engineering quality by your own site's performance.
What performance benchmarks should a SaaS marketing site hit?
Your SaaS marketing site should pass all Core Web Vitals thresholds: LCP under 2.5 seconds, FID under 100ms, CLS under 0.1. But those are minimums. A well-built SaaS site should hit LCP under 1 second, zero layout shift, and a Lighthouse performance score above 95. Time to interactive matters especially for SaaS because your visitors are often evaluating you against competitors in adjacent tabs. The site that loads and responds first gets more attention. For SaaS companies spending $20 to $60 per click on Google Ads, a 10-point Quality Score improvement from better landing page speed can reduce CPC by 30% or more.
Do we need a headless CMS for our SaaS marketing site?
If your marketing team publishes content more than twice a month, yes. A headless CMS lets non-technical team members update landing pages, blog posts, case studies, and changelog entries without developer involvement. Without one, every content change requires a code commit and deployment. Sanity, Contentful, and Storyblok all work well with Astro. The CMS handles content editing and preview, while the Astro frontend handles rendering and performance. This separation means your site stays fast regardless of how much content you add, because the CMS never touches the production frontend.
Building or Rebuilding Your SaaS Marketing Site?
Tell us about your product, your audience, and what your current site is not doing. We will scope a build that matches your product's quality.
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